• Overall, alcohol-free beer orders grew by 16.34% across Europe in the summer of 2024, outpacing the 12.32% growth in traditional beer orders.
• The Central Eastern Europe region being more inclined to drink alcohol-free beers  vs the Nordics
  

Berlin, Germany – September 30th, 2024: As Oktoberfest celebrations kick off, foodora, leading food delivery service in CEE and the Nordics, reveals an evolving trend in beer consumption across Europe, with alcohol-free beer gaining significant traction among consumers in several key markets, growing at a faster rate than traditional beer, indicating a shift towards healthier choices by some of its customers.

Key Findings:

• Alcohol-Free Beer Growth: The alcohol-free beer category experienced an increase of around 16% during the summer of 2024 compared to summer 2023.
• Traditional Beer Consumption: In contrast, traditional beer saw growth of around 12% in the summer of 2024 compared to summer 2023.
  

The varying trends across these regions demonstrate the complexity of consumer attitudes towards alcohol-free options, the CEE region being more inclined to test this option vs the Nordics: 

• In the Czech Republic, alcohol-free beer consumption surged by 61%.
• In Hungary, alcohol-free beer increased by 36%, while traditional beer consumption decreased by 11%.
  

Meanwhile, in the Nordics, consumer habits reveal a diverse outlook: While Finland does have a growing interest in alcohol-free beer, with a 12% increase in consumption, Sweden remains relatively stable, with a modest 2% growth in the alcohol-free category. Norway, however, shows a different trend, with alcohol-free beer consumption decreasing by 26%, while regular beer saw a notable 30% increase year over year.

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Note to editors:

Data source: foodora looked at its orders made in its foodora markets in Sweden, Norway, Finland, Czechia, Hungary and Austria comparing June-August 2023 vs June-August 2024.

Media Contacts: 

Miriam Günther

m.guenther@fullstoppr.com

Emmanuelle Minichini – foodora Europe

emma.minichini@deliveryhero.com 

About foodora 

foodora is a food delivery service, operating in 6 countries in Europe –  Austria, Czech Republic, Hungary, Finland, Norway and Sweden. foodora’s mission is to deliver an amazing, fast and affordable food delivery experience connecting customers with businesses and riders, giving everyone more time to pursue what matters most to them. foodora delivers a variety of products including groceries, household products and restaurant meals in 30 minutes or less. foodora is part of Delivery Hero, the world’s leading local delivery platform.