Berlin, Germany – April 30th 2024: foodora, one of the leading food delivery services in Europe, whose mission is to deliver an amazing, fast and affordable experience, is launching a new brand campaign this quarter.
After the “It’s gonna leave a mark” campaign to promote the subscription programme foodora PRO back in January 2024, this new campaign aims to shift consumer perceptions from viewing delivery as a reactive choice (staying-in) to embracing it as an empowering and exciting experience (going-in). With the tagline “Because I Want To,” the campaign underscores the joy and freedom behind choosing to order food or groceries, not as a reaction but as a deliberate choice, not as a plan B but as a plan A.
The TV Commercial will be launched from May 1st 2024 in all foodora markets, including Sweden, Finland, Norway, Austria, Czech Republic, and Hungary, and on online channels in Denmark, this campaign redefines what it means to order in. Gone are the days when delivery was merely a backup plan. foodora is setting a new standard where ordering food and groceries delivery is a highlight, an event in itself, enhancing everyday moments with excitement and a touch of spontaneity.
The campaign creatively plays on two emotional triggers: ordering food or groceries does not come from a moment of necessity but from a moment of celebration, “Oh yeah!”. By focusing on the latter, foodora aims to capture and create celebratory occasions people deliberately choose to do, making every order an exciting time to look forward to. This strategic approach is supported by a comprehensive 360-degree marketing strategy, including TV, out-of-home (OOH) advertising, and dynamic partnerships, ensuring the message resonates across multiple touchpoints.
“foodora is all about bringing more to your door than just food or groceries; we’re delivering joy, excitement, and an experience that turns a simple moment into something to look forward to,” says Federico Vazquez, CMO of Delivery Hero Europe.
Echoing this sentiment, Matteo Gallinelli & Guillame Roukomovsky, Creative Directors
at GUT Agency, say: “Let’s dive into a world where ordering isn’t just about filling an empty stomach, but about embracing the joy of the moment. This campaign redefines the act of ordering, turning it into an active pursuit of enjoyment. It’s about taking action and stirring up excitement with the simple push of a button to simply transform “staying in” into “going in”.”
As foodora continues to innovate, this campaign marks a pivotal moment in redefining food and groceries delivery industry standards as an empowering and exciting option.
Note to editors:
Static images can be found HERE
TVC in English can be found HERE
Media Contact:
foodora: Regional External Communications team: press@foodora.com
About foodora
foodora is a food delivery service, operating in 7 countries in Europe – Austria, Czech Republic, Denmark, Hungary, Finland, Norway and Sweden. foodora’s mission is to deliver an amazing, fast and affordable food delivery experience connecting customers with businesses and riders, giving everyone more time to pursue what matters most to them. foodora delivers a variety of products including groceries, household products and restaurant meals in 30 minutes or less. foodora is part of Delivery Hero, the world’s leading local delivery platform.
About GUT Agency
GUT is an award-winning global creative network with offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles and Amsterdam, created on the foundation of three essential values: Courage, Transparency, and above all, Intuition.
Since its founding in 2018 by Anselmo Ramos and Gaston Bigio, GUT’s strength has been to help brands generate a disproportionate amount of buzz, infiltrate pop culture, influence behaviors, create brand love long term, and ultimately help solve brands’ biggest business challenges.
The GUT Network has also won multiple accolades at the industry’s most prestigious award shows, including at Cannes Lions 2023, where it won a total of 3 Grand Prix and 35 Lions, and became #1 Independent Network of the Year, LATAM Regional Network of the Year, and its GUT Buenos Aires office became both Independent Agency of the Year and Agency of the Year – a first for Argentina. More recently, GUT was named as Adweek’s #1 Breakthrough Agency of the Year, and GUT Buenos Aires was named as the #1 International Agency of the Year.
GUT is part of Globant, a digital-native company focused on reinventing businesses through innovative technological solutions. Together, they lead the integration of technology in advertising.
Learn more at https://www.gut.agency/
