Berlin, Germany – Wednesday, February 13th 2025 – Love is in the air – and in the orders! As foodora, one of the leading delivery services in Europe, reports a surge in romantic purchases leading up to Valentine’s Day. Data shows spikes across traditional romantic gifts and kinkier selections, highlighting evolving preferences in romance and gifting around the day of love.
As February 14th approaches, data shows chocolate remains the sweetest choice, with orders jumping 39% as customers prepare to indulge their Valentines. Close behind, flower deliveries bloomed with a 38% increase, while orders for intimate items heated things up with a 36% rise. With couples and singles alike embracing this celebration, foodora’s data highlights how lovebirds are indulging in both sweet and spicy traditions.
Romantic habits across Europe: Czechia emerges as the most passionate, while Norway keeps it more low-key, and Hungary indulges but remains more reserved in romance
Valentine’s Day traditions vary across Europe, data reveals differences in how people celebrate. While some embrace classic romance, others take a more low-key or playful approach.
Czechia goes all in: with chocolate sales soaring by 164% and sexual wellness products up by 47%, Czechs fully embrace both indulgence and intimacy for Valentine’s Day.
Norway plays it cool, while chocolate sales increased by 28%, Norwegians seem less romantic with flowers (-8%) and are barely engaging with sexual wellness products (+0.94%). They prefer sweet treats over grand gestures or spice.
Hungary indulges but keeps it balanced; Hungarians enjoy chocolate (+76%) but show only a moderate increase in sexual wellness products (+17%), making them more traditional in their approach to Valentine’s Day.
Austria is more classic, less kinky. Austrians embrace flowers (+69%), show modest enthusiasm for chocolate (+11%), and actively avoid sexual wellness products (-45%).Sweden is on the fence! The Swedes show moderate enthusiasm for chocolate (+42%) and flowers (+19%), but they seem less keen on sexual wellness this year (-8%), making them similar to Austria in keeping things more classic.
***
Notes to editors:
Data source: data based on orders made on foodora in the first week of February 2024 vs first week of February 2025 across Austria, Czechia, Finland, Hungary, Norway and Sweden.
Media Contacts:
Miriam Günther- Fullstop PR
Emmanuelle Minichini – foodora Europe
emma.minichini@deliveryhero.com
About foodora
foodora is a delivery service, operating in 6 countries in Europe – Austria, Czech Republic, Hungary, Finland, Norway and Sweden. foodora’s mission is to deliver an amazing, fast and affordable delivery experience connecting customers with businesses and riders, giving everyone more time to pursue what matters most to them. foodora delivers a variety of products including groceries, household products and restaurant meals in 30 minutes or less. foodora is part of Delivery Hero, the world’s leading local delivery platform.
