Berlin, Germany – Monday, March 3rd 2025 – As Women’s History Month has just started, this year is a significant year in which companies like foodora must continue to create a more diverse, equitable, and inclusive workspace in the tech industry. As a European company, foodora believes that progress happens when opportunities are equal and people feel empowered to succeed. Currently, the company has more women employees than men, with 50.8% of its staff identifying themselves as women.
In 2023, foodora became a regional brand and started different initiatives for its employees and ecosystem to empower women in Europe.
foodora cultivates an inclusive workplace to enable women to excel and succeed
Since 2023, foodora has a dedicated Diversity Community team who creates programmes to support diversity within the organisation. During that time, foodora launched a first version of its Inclusive Language Guide to promote equality by making women more visible, and helping people have gender-balanced mental representations.
The company also introduced an Inclusive Benefits Program in August 2024, to support all employees regardless of their background, identity, or relationship status; which includes women. These benefits are for example: shared parental leave, recognizing that parenting is a team effort, or expanded family benefits, supporting all families, from adoptive to co-living arrangements.
This year, foodora will host an internal learning session in March to discuss the barriers preventing greater representation of women in tech and share strategies to address these as well as launch several awareness campaigns for employees to celebrate women representation.
foodora strives for more women representation in leadership
In an effort to foster greater diversity within foodora’s leadership team, particularly regarding women’s representation, the Talent Acquisition team took a step forward in summer 2023 by implementing the Rooney Rule. The objective is to create more equitable opportunities by ensuring that at least 25% of shortlisted candidates for leadership positions are women.
This initiative has already shown promising results, with women now holding key leadership positions including the Chief Human Resources Officer and Director of Transformation Strategy roles, demonstrating foodora’s commitment to diverse executive representation.
“With women making up over 50% of our workforce, we’re proud of our progress, but we know there’s more work to be done, especially in leadership positions. That’s why we’re taking concrete steps to ensure equal opportunities at every level of our organization, from the implementation of the Rooney Rule to establishing our first dedicated DEI role in 2025 to build stronger foundations for our initiatives.” says Herbert Haas, Chief International Officer at foodora.
foodora supports women in its ecosystem to grow
foodora features and celebrates restaurants led by women in its app in Austria and Hungary. Women-owned restaurants are promoted for the whole month of March in Austria and during the first week of March in Hungary.
Here is the testimonial from Nathalie Schütt who owns Wiki Wiki Poke .
With “Wiki Wiki Poke”, Nathalie Schütt has not only brought the Hawaiian poke bowl culture to Austria, but has also established herself as a successful entrepreneur in an industry that is still dominated by men. What once began with a single location is now a success story with eight branches – seven in Vienna and one in Graz. “Wiki Wiki Poke stands for healthy, individually designed bowls that can be prepared in no time at all. We use high-quality ingredients, homemade sauces and also offer gluten- and lactose-free options,” explains Nathalie. She is no stranger to the challenges of being a female entrepreneur in the catering industry. “The industry requires a lot of commitment, long working hours and a high level of organization – especially as a mother of two children. The balancing act between entrepreneurship and family is not always easy, but with a strong team and the right structure, it is doable.” She emphasizes how important it is that more women are represented in leadership positions in the catering industry: “We need better structures for the reconciliation of family and career so that more women can stay and grow in the industry.”
The collaboration with foodora plays a major role for Wiki Wiki Poke. “We have been with foodora from the very beginning, which has helped us enormously to expand our reach. Especially in times of pandemic, the collaboration was a real game changer,” says Schütt. She has now opened franchises in Germany.
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Media Contacts:
Miriam Günther- Fullstop PR
Emmanuelle Minichini – foodora Europe
emma.minichini@deliveryhero.com
About foodora
foodora is a delivery service, operating in 6 countries in Europe – Austria, Czech Republic, Hungary, Finland, Norway and Sweden. foodora’s mission is to deliver an amazing, fast and affordable delivery experience connecting customers with businesses and riders, giving everyone more time to pursue what matters most to them. foodora delivers a variety of products including groceries, household products and restaurant meals in 30 minutes or less. foodora is part of Delivery Hero, the world’s leading local delivery platform.When the temperatures drop, comfort takes center stage. The biggest winter winners are: